Analytium, a UK-based Data & Analytics service provider, specialises in delivering innovative solutions to enterprises and SMBs. The company is aiming for faster expansion and has partnered with Gysho and MarqtAI to develop a data-driven direct channel strategy for accelerated growth.
COMPANY PROFILE: ANALYTIUM
Analytium, a UK Data & Analytics service provider, specialises in delivering innovative solutions to customers using its unique expertise and approach.
The company has proven itself in numerous projects, delivering them successfully for Enterprises and SMBs alike. Their approach, which focuses on using the newest technologies to drive costs down and boost results, has consistently grown the company over the past years. Despite that consistent growth, Analytium aimed for faster expansion.
Challenges & Objectives
- Lack of industry insights about segments, challenges, and opportunities.
- Limited time for the team to conduct in-depth research.
- Necessity for a cost-effective solution suitable for an SME.
How Gysho & MarqtAI Fit It
THE RESEARCH & STRATEGIC PLANNING PROCESS
Step 1: Initial Data Collection
Step 3: Analysing & Reporting
Combining manual expertise and GenAI, the data was summarised and embedded for use with OpenAI's GPT models, providing a comprehensive market research assistant through a chat interface.
This approach leveraged keyword, semantic, and vector searches to uncover patterns, trends, and market sentiments in the data set.
The insights from this approach would be left undiscovered through human analysis alone.
Step 4: Strategic Planning
The assistant helped in:
- Identifying key buyer groups and their challenges, opportunities, and struggles.
- Evaluating critical technologies and new trends.
- Developing targeted campaigns, blogs, and messaging.
- Drafting initial content aligned with target group interests.
Beyond the groundwork, the assistant was used throughout the process to validate decisions, adding focus and ensuring data consistency.
TODAY: MarqtAI AS A TEAM MEMBER
Updating Go-To-Market Strategy
Conducting in-depth research on specific segments, expanding the scope into the Enterprise market.
Creating SEO Keyword
Lists
Using MarqtAI to find and validate relevant keywords.
Draft Content
Generation
Generating draft content and aligning it with market relevance.
Ongoing Research & Validation
Evaluating strategies for different market segments and validating strategic decisions.
MarqtAI FEATURES USED
Parameters to Target AI-Based Research
General and specific parameters ensured comprehensive analysis.
Use AI to Collect Data Automatically
MarqtAI gathered data from over 4,000 trustworthy sources.
Use GenAI for Analysis and Reporting
MarqtAI provided summarised data, highlighted trends, and relevant information instantly.
Grounded GenAI Chat for Marketing Tasks
Assisted in analysis, additional questioning, strategy development, and daily marketing tasks.
Conclusion & Future Plans
MarqtAI, despite being in its early stages of launch and development when the project started, saved time and resources while enhancing decision quality. Moving forward, Analytium plans to further integrate MarqtAI into its strategic processes, leveraging its capabilities for segment-specific research and refined strategy implementation. As Analytium continues to grow, MarqtAI will play a crucial role in ensuring its strategy remains data-driven and aligned with market dynamic
