Small and medium-sized businesses (SMBs) can use their size to be more agile than larger, more established organisations. To really benefit from that trait, they need to have in depth information about their market. Traditionally, market research has been a high-cost and time-consuming exercise, and apart from the odd study, something that is reserved for larger enterprises. However, the introduction of artificial intelligence (AI) is rapidly democratising market research, making it affordable and near-instantaneous for SMBs. This transformation is not only making high-quality research accessible but is also enabling SMBs to leverage data-driven decisions without extensive marketing expertise.