How We Use Data to Drive Quality in MarqtAI

At Gysho and in my personal role as an advisor, we regularly get involved with start-ups and scale-ups that want to grow faster. Most of these businesses deal with similar questions, like:

• What strategy should we apply to position ourselves for success?
• Which activities should we prioritise to ensure we have the right impact?
• How do we make the best of our limited resources to get things done?

Assuming businesses aspire to do more than act on gutfeel and instinct, we broadly see two main approaches appearing: using traditional methods to gather data and define a strategy, and using ChatGPT as a shortcut to validate decisions. 

This blog compares both methods to our own MarqtAI, which we created as an answer to better serve SME’s in their search for growth.