Market research is a critical component of any business strategy. Businesses can only make reliable decisions based on data driven insights, in turn driving growth and competitive advantage. For many small and medium-sized businesses (SMBs), traditional market research methods may seem intimidating, expensive, and overly complex. The good news is that market research doesn't have to be complicated. In this guide, we will break down the essentials of market research for SMBs and show how our own AI-powered tool (MarqtAI) makes this process accessible for everyone, regardless of expertise.